get on
get on
TARGET NEEDED TO FIGURE OUT WHAT WAS IMPORTANT
We defined how DIGITAL WOULD ENABLE awesome Guest experiences AND THE ROADMAP that GETS there
Creative Director
MULTI-CHANNEL VISION
MULTI-CHANNEL VISION
The cross-discipline team worked closely with Target to understand the unique business and customer needs, pinning down where there would be real impact across the organization. After 18 months of learning - thinking - pushing - testing - presenting & representing, the resulting capabilities became achievable milestones on their digital roadmap. Initially, we crafted future vision concepts to demonstrate how these capabilities & principles would come to life in meaningful ways for Guests... but the concepts quickly became the face of the entire effort.
Give the customer everything they need
Show the customer what's awesome
Target built and launched AwesomeShop in record time
Empower her with context
STRATEGY ASSIGNMENTS
STRATEGY ASSIGNMENTS
Target has consistently asked for our approach & POV on how they might reach the objective du jour. We'll develop the rationale, frameworks and experience visions with a keen awareness of how they will further differentiate Target while being organizationally feasible. If I said much more here, I'd have to kill you.
- Envisioning the now/next/future of In-store Digital Marketing
- Defining platforms to engaging untapped audiences
- Evolving Beauty Concierge into Multi-Channel
- Building new engagement across the app portfolio
